If your business caters to the kinds of people who might be parents or involved with small children, you have a goldmine in the making and you might not even be aware of it. Kids are huge players in the decisions on how parents spend their money and where they do their business, even in the cases of businesses like real estate or banking. The kids might not care which bank offers a slightly better rate on a savings plan, but they will remember which branch had a toy to play with.
Parents are busy people, and free gifts in almost any form are usually appreciated as a device for entertaining their children or otherwise simplifying their hectic lives. A teller or receptionist who is trained to hand out crayons, stickers, or balloons to parents with small children is one that is doing a huge part in bringing business back to your company in the future and attracting new business as well.
If a parent with a toddler in tow heads to your bank or office before running the rest of her errands for the day, and if that child is given a balloon, he or she will carry that balloon everywhere that the parent goes. Not only does this spread your name in huge latex letters, it also shows other parents that you have an office that is kid friendly, making them more likely to check you out the next time that their needs run toward whatever service or product you offer.
Attracting children with targeted advertising gifts can make your business take off in a way that you might never have imagined if your business is not child centered. Parents will go to great lengths to make sure that their children are kept happy and quiet while they are running their errands or doing their chores, and a business of any kind that works extra hard to contribute to that end is one that he or she will appreciate and return to in the future.
The list of gifts that you could hand out is long and diverse, and advertising gifts for parents of small children can be kept steady or changed every so often to drive the children to actually want to visit your hair salon, bank branch, or other place of business. Stickers with your company logo as well as a cute picture are great, as are suckers with your company logo, although these are less likely to be noticed by other parents. Balloons are a wonderful form of advertising, are relatively cheap, and can be used for decoration and other purposes as well. Toys are also a great option, but keep in mind that you do not want toys with tiny pieces that children can break off and swallow. A bank that hands out a small, simple piggy bank to children is one that will do more business with parents in the near future for sure, and even build relationships with the children that could last for decades.
Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online advertising gifts supplier based in the north of England. Established in 2001, he has taken the UK gift market by storm. For more details visit http://www.ideasbynet.com
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